AdBrite Launches Video Ad Service
For those who work with a lot of online video (like I do), you may be interested in a new service which AdBrite has just soft-launched. The service is called InVideo. They’ve created an embeddable media player (just like Youtube) which allows you to have your own videos played on your website, but allows AdBrite to embed advertising into the video. And, we’re not talking about a bumper video (which plays before the main video). The way it works is a split-screen ad, where a small-form ad shows up at the top of the player for a finite amount of time and then disappears.
And like Youtube, the videos are portable and shareable. So, essentially, you would upload your video in FLV format and the AdBrite player would wrap around it. If a user shares the video, the link goes back to your own site (rather than Youtube).
This is a cool service and I may very well use it myself. Being that it is in private beta testing, you can’t just sign up and go. You get in by private invitation. However, you can fill in their form telling them you’re interested. Techcrunch is pumped about this product, however Mockriot isn’t so enthusiastic, saying it could lead to bandwidth theft and content theft. I guess it could, but I’d be surprised if AdBrite doesn’t build in some kind of safeguard in that regard. Perhaps it’s a little early to be judging this as “flawed”.
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