Leveraging Your Site
I saw a blog post by Andrew over at Web Publishing Blog which talks about leveraging what you have. I find it amazing how Andrew ends up echoing what I’m doing in my own business over on his blog. This week, leveraging what I have has been big on my mind. And, the end result is that I am getting more done this week than I have in some time.
The situation here has been that, if you extend my revenue stats out for the past year, the graph is pretty flat-lined. If you look back 4 months, it’s a very noticeable downtrend. There is usually a spike in revenue around the holidays so that fact that I’m not generating what I was during that time is not surprising. However, my constant goal here is to always be increasing, even if slightly. So, a year-long flat-line trend is not that great. I’m not bitching. I am earning an easy 6 figures yearly working online full-time.
The thing is that I have a very big asset known as PC Mechanic. The site has 10,000+ people daily looking at it. Eyeballs is the name of the game in this business. I have those. But, am I really taking full advantage of the site? I mean, if I had a store on the street with 10,000 people strolling through every single day…one word. DAMN! But, am I making the kind of money from PCMech that I would expect from a 10,000+ customer store? No.
The big missing ingredient has been marketing. Its about getting the word out. Delivering what people want. Staying on the edge. New products. And, in summary, leveraging what I have. For example, just today I launched a new ad format on PCMech and am currently testing it on the homepage to get more subscribers to the weekly newsletter. The signup stats have SUCKED and now that I’m paying attention to it properly, I realized that. So, instead of using popups, I am using a Catfish-style ad I found from Sitepoint. I am expecting a much increased subscription rate from the same traffic. Leverage.
On a related note, we also just today launched our first DVD over at PCMech for building your own PC. New products. Always good.
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Comments
As for the “Money with Google” ad, I don’t know. I have not tried that product. My guess is that it shows you the ways to utilize Google to make money, but at the same time is not magic. There is no magic formula to making money online, and any kit that tries to sell you that there is is lying.
The UN avatar was originally set up by the last forum admin (M.A. Dockter). I’m not sure why, but I never questioned it because it doesn’t bother me. Not that I’m a UN fan - personally, I think the UN is a huge waste of time and doesn’t accomplish a damn thing. But, PCMech isn’t about politics, and I would hope that you would not making rash decisions simply due to one of the avatar choices on the forum.
I have bought your PC Mech books & cd . Is there really money to be made with things like “Make Money with Google”? I have no product & I am not a good writer , plus I’am disabled . It would be nice to be able to pull the rabbit out of the hat , cash in hand . This is the first time I have been to the webbyonline page , may come back & try to learn something.
I have had several computers , your book helped me build my first build. The PC Mech forum has very good help & also the Abit forum.
I have a question , and its your forum , so you can do what you want , this might not be the right place to ask but why do you allow that united nations avatar on the PC Mech forum ? That is the only thing that has kept me from becoming a supporter and I never will as long as that avatar is allowed . Thanks for your time, Charlie Wolfe