10,000 Page Views From StumbleUpon in One Day

July 4, 2007

I recently made a post about how to use StumbleUpon to promote. At the time, I was writing based on my own research and a few tests on WebbyOnline itself. However, yesterday I actually went in on my largest website, PCMech.com, and stumbled an article entitled How to Secure Wireless Networks. Well, this morning, I went into Analytics to check the traffic reports on PCMech and saw a VERY noticeable bump in site traffic.

Yesterday, StumbleUpon brought in 6,093 visits and 10,107 pageviews to the website, almost all to that article on wireless security. Absolutely amazing. In the past, that is the kind of one-page traffic spike I would expect if I had gotten mentioned in a magazine or on TV (and that’s happened before, too). This time, I did it simply by clicking “I like it” on my own website and letting the community do the rest.

The Lessons

So, here are a few things I take home from this:

  1. Using StumbleUpon for promotional purposes really does work. I knew that before and when I wrote that other blog post, but I hadn’t yet had a response like this one.
  2. Use content titles that are descriptive of the content and are relevant to the reader. The title of this article was “How to Secure Wireless Networks”. Simple. To the point. If we had tried to get all smart-ass with that title, I highly doubt it would have gotten so much response. For example, we have a recent article running on PCMech called “What Happened to Product Knowledge?“. You have no idea, really, what that article is about by the title and, at least for me, it doesn’t really beg me to click on that link. It’s not applicable to me and I don’t care.
  3. Perhaps StumbleUpon works a little better when you already have good traffic. PCMech is not a new site, and we already get quite a bit of traffic over there. So, seeding StumbleUpon with an article, coupled with the probable stumbling of others, probably combined to drive in a lot of traffic – more so if I had tried to stumble the exact same article if it were published here on WebbyOnline. But, this is just a theory.

Anyway, I’m happy. I had reported recently how PCMech was getting a very slow, but steady decline in traffic recently. I have been putting some attention on this and making some changes over there, but it looks like I also “stumbled” onto an extra tool in my arsenal for PCMech.

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  • Bee
    I thought that StumbleUpon frowns on stumbling your own content?
  • EastZooHiphop
    Although my numbers can't really compare, we recently had a spike in traffic due to StumbleUpon. We just launched a new site, Stumbled it, and woke up the next morning to notice a good amount of refers from Stumble. Pretty crazy.
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